Straight No Chaser

Straight No Chaser has had an amazing decade. Ten years after turning a collegiate hobby into a recording career that has taken them around the world on tour, the a cappella group tells its story through music on ONE SHOT.
So much of what Straight No Chaser has done over the past 10 years is the stuff of dreams: They've collaborated with Paul McCartney, Stevie Wonder, Elton John and Dolly Parton, to name a few.

We love telling stories, so what better way to tell them than through a fun and engaging explainer animation. To help launch Straight No Chaser’s European tour, Ketchup put together a 3-minute crash course animation on the history of a cappella. To execute this, we wanted to break down all the specific moments in time that influenced the birth of a cappella music and take the audience through that journey. Humour needed to be at the forefront of how we delivered the story, so we worked directly with the band and voice over artists to capture their witty sense of humour. 

We used our in-house creative skills to script, storyboard, animate and edit the entire production as well translating the script into Danish, Dutch, Finnish, French, Norwegian and Swedish.  

The finished product consisted of 2 animated explainer videos to be used across all social media platforms that racked up an impressive 9.5k organic views and exposed Straight No Chaser across Europe.