Holo imagines an internet where everyone can explore the decentralized internet, without much tech know how. 

With their own hardware platform, and accompanying open-source software, Holo are creating a community of passionate humans building a distributed cloud, owned and run by its users.

What we did

We helped Holo bring their dream of a more human internet to life with an identity that encourages people to be a part of building a new digital economy. Each of us wants to have control over how and with whom we interact. In order to evolve and thrive, our communities must support everyone's uniqueness. Yet today, our online relationships are dominated by centralized corporate websites.

We wanted to make Holo an invitational brand, that empowers individuals who are frustrated, scared or simply seeking a better way into this newly emerging distributed future. However, as great as that sounds to us, that can actually be an overwhelming thought to those who never considered they’d have this choice to make.

We understood that our challenge would be to stay away from the jargon that comes hand in hand with this technology. In order to truly illustrate a more human internet, we needed to naturally instil trust to the people that Holo know what they’re doing and are very credible and confident guides to this new future.

Holo are really excited to turn people on to this new way of thinking and want them to be able to reap the rewards (tangible and intangible) of this digital future.